Strategies To Super-Size Employee Relations

Ask a CEO if the executive team communicates its goals, plans
and expectations to staff, and you'll hear a resounding "yes." Ask
rank-and-file employees the same question, and you'll frequently
get a different answer (and probably not so positive). Why the gap
in perception? At the corporate level, reality is filtered through
several lenses. Here are a few "settings" designed for senior PR
execs that spread trust by employee standards: