Soft Pedaling: Cozying up To TV Stations

If you want to get on the good side of broadcasters, it's obvious that you need to give them what they want. But what exactly is that? According to the News/Broadcast Network Inc., New York, rounding out the news that's not tied to breaking stories (accidents, fires and disasters), sports or politics are these soft features: 8.6 percent are medical related, 6.7 are business coverage and 2.9 percent are entertainment focused.