Seven Things You Will Learn in This Week’s Issue of PR News

1. There are close to 500 million Twitter accounts worldwide, making the platform a must for social outreach. 

2. Preparing for multiple PR event scenarios is akin to planning for a PR crisis.

3. Consumers who use social media for customer service issues tell three times as many people about good service than does the general public.

4. 50% of consumers surveyed said their respect for corporate leaders has decreased.

5. Through acquisitions and a comprehensive thought leadership PR campaign, CRM agency Merkle averages 20% growth year over year.

6. Twitter’s Promoted Trends ad offering costs $120,000 per 24-hour period.

7. In a marketing campaign, Domino’s Pizza admitted to the inferior quality of its product—with much success.