Subscription Content Seven Things You Will Learn in This Week’s Issue of PR News 05/07/2012 By PR News 1. There are close to 500 million Twitter accounts worldwide, making the platform a must for social outreach. 2. Preparing for multiple PR event scenarios is akin to planning for a PR crisis. 3. Consumers who use social media for customer service issues tell three times as many people about good service than does the general public. 4. 50% of consumers surveyed said their respect for corporate leaders has decreased. 5. Through acquisitions and a comprehensive thought leadership PR campaign, CRM agency Merkle averages 20% growth year over year. 6. Twitter’s Promoted Trends ad offering costs $120,000 per 24-hour period. 7. In a marketing campaign, Domino’s Pizza admitted to the inferior quality of its product—with much success. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.