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Seven Things You Will Learn in This Week’s Issue of PR News

06/25/2012

1. Autodesk sets a sustainability example for clients—using its energy efficiency software in its own buildings.

2. Less than one in 20 Facebook users who liked a brand’s page came back for a second time within 30 days.

3. Close to 90% of CEOs say they have at least one individual they can go to who will tell them the unvarnished truth about their decisions.

4. Aggressive media relations helped NASCAR generate 1 million volunteer hours for children’s charities in 2011.

5.A solid quantitative brand survey should have 300-1,000 respondents.

6. To advance good-citizenship among employees, in 2011 AECOM Technology launched Global Ethics Week.

7. Any reputable PR agency should adhere to the PRSA’s Code of Ethics.