1. One of every five reviews submitted to review platform Yelp are of dubious nature. (p. 1)
2. Speed and volume of information, crisis management and employee engagement are top of mind with PR pros age 55 and older. (p. 2)
3. More than half (54%) of the top 100 brands are on Instagram. (p. 3)
4. Consumers find promoted tweets and Facebook sponsored stories to be misleading. (p. 3)
5. ESPN often uses its Front Row blog to deflect criticism and respond to crises. (p. 4)
6. FrontPointSecurity uses a proprietary algorithm to measure customer reviews. (p. 7)
7. Coyne PR uses the TEARS Model to choose celebrities for brand promotion: Trustworthiness; Expertise; Attractiveness; Respect; and Similarity (to the target audience). (p. 8)