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Every year, PR News honors a select few communications executives whose leadership has helped define the industry, and these four are no exception: From one inductee who could have been a professional tap dancer to… Continued

Account Executive Of The Year WINNER: Shaun Leavy, MWW Group John Abrashkin, Ricochet Public Relations Lissette Capati, Spectrum Science Communications Jason Carlton, Vanguard Media Group Scott Vallee, Airfoil Public Relations Agency Executive of the Year… Continued

With all the buzz surrounding digital communications and the measurability of eyeballs viewing online platforms, it might be tempting to abandon traditional measurement efforts for the lure of the future. True, measuring online influencers is… Continued

In the first part of this article, I commented on the role of key thinkers and their ideas which shaped the public communications profession for the past century. Now for those of you who fight… Continued

It's that time of year again, when the best nonprofit PR initiatives are feted by PR News in the Nonprofit Awards luncheon (National Press Club, Washington, D.C., November 8) and special issue. Below are this… Continued

Annual Report AMERICAN LEGACY FOUNDATIONR, STORY OF THE YEAR: 2006 ANNUAL REPORT FOR THE AMERICAN LEGACY FOUNDATION -- The American Legacy Foundation continued its efforts to educate the public about tobacco by releasing its first… Continued

Company: The National World War I Museum Agency: Fleishman-Hillard & O'Neill Communications Timeframe: 2006 For most people today (archivists and historians notwithstanding), the events of World War I, which transpired nearly a century ago, is… Continued

In the current business environment, many brand managers treat three converging trends - Millennials as a purchasing group, the up-tiering of corporate responsibility (CR) and the explosion of digital communications - separately, though ample opportunities… Continued

The most powerful action in reputation recovery and rehabilitation is to apologize. If you want or need forgiveness, you'll need to apologize. Management avoids apologizing by using an amazing array of avoidance strategies. There's self-forgiveness:… Continued