Measuring Offline Communications: Tools & Techniques for Improving Results

With all the buzz surrounding digital communications and the measurability of eyeballs viewing online platforms, it might be tempting to abandon traditional measurement efforts

for the lure of the future. True, measuring online influencers is now a necessity, but so is quantifying the impact of offline communications. An added bonus: The technological

advancements spawned by digitalization have improved the means of doing so.