Aside from the fact that his email pitch arrived on a nauseating lime green background with a typo in the header, master "debt eliminator" Karl Kanning crafted a well-written
release from his home office in Star Valley, Wyo. touting his financial planning course, "Debt Eliminators Plus." Our beef? The release, entitled, "Major Gap Discovered in
Americian [sic] College Curriculum," hit a major gap en route to the right eyeballs.
PR NEWS received the pitch by way of bewildered editors at sister publication Aviation Maintenance magazine. When we last checked, that title had little to do with
personal finance - unless of course, the secret to debt elimination is hopping on a well-functioning plane that's about to leave the country. We're guessing the pitch strategy
lost its logic somewhere over the Bermuda Triangle.