Full disclosure: The editors at PR NEWS are a little bitter about having passed out of the prime of our youths. Which means we have no recourse but to snipe at those
young and perky individuals who are still in it. Not long ago, we received this lead from the hip, young agency, e21:
"Every business wants it all: They want to be the best-known company in their space with the most recognized corporate identity, the best advertisements, the most awesome Web
site..."
Ok, hold it right there, Britney. We know you're pumped up about entering the glamorous world of PR, but ya gotta let go of the word "awesome" unless your client is Tiger
Beat or some new brand of bubble gum. Don't you know all the cool Web kids are saying "groundbreaking" and "best of breed"?