Research


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Web 2.-What?

A McKinsey Global Survey, "How businesses are using Web 2.0," shows that, while the business press may be all over the 2.0 trend, companies themselves are still slow to invest. Among the responses from the … | MORE »

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Top Tech Trends

Deloitte’s Technology, Media and Telecommunications (TMT) industry group released "Predictions 2007," a series of three reports that examine emerging developments and how they will shape the TMT marketplace. The usual suspects that impact communicators topped … | MORE »

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New Statistics On Media Investment

The American Advertising Federation’s Media Investment Survey 2007 revealed an increased commitment to innovation and a dedication to balancing traditional media with new media platforms. (The survey polled approximately 1,000 marketing professionals.) The numbers of … | MORE »

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They Don’t Call It A “Crackberry” For Nothin’

Every businessperson out there thanks (and curses) the gods of e-mail for enabling instant communication with employees and clients. Every businessperson out there has probably also taken advantage of technological advances and checked e-mail during … | MORE »

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What Does the C-Suite Think of Corporate Blogging?

A new report suggests the C-suite has yet to appreciate the view. The Makovsky 2006 State of Corporate Blogging Survey polled 150 senior executives from the Fortune 1000, but found relatively few were ready to … | MORE »

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Gen Y Says, ‘Talk To Us;’

"Wooing Generation Y," this new breed of young and talented workers is demanding that executives rethink their plans of action – and interaction. This point is driven home by a recent study conducted by SelectMinds, … | MORE »

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Reputation Building Blocks

The Reputation Institute recently released its annual ranking of corporate reputations, with the following companies rounding out the top 10: 1. Lego 2. IKEA 3. Barilla 4. Mercadona, S.A. 5. A.P. Moller-Maersk 6. Toyota Motor … | MORE »

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Employee Engagement VS. Customer  Loyalty

According to a recent report conducted by Best Practices, there is a recognizable link between employee engagement and customer loyalty – specifically, companies that engage employees show gains in customer loyalty and satisfaction. Among the … | MORE »

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Consumer-Generated Media Is A Hit

Communicators are wise to incorporate consumer-generated media into the marketing mix, as a survey conducted by the American Marketing Associate and Opinion Research Corporation found that most adults prefer companies that market via consumer-generated media … | MORE »

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Branding/Rebranding

Re-Branding Excellence Best Practices’ study on re-launch and re-branding best practices settled on the following statistics and tips: 95% of surveyed companies find that adjusting core messages is adequate to redefining the brand character of … | MORE »

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