We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.
Large numbers of adults don’t really understand how Facebook and Google make money.
From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?
While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.
71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.
The number of U.S. shoppers who expect they will "never go back" to their pre-recession purchasing habits is declining.
PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.
90% of those aged 18 to 30 check their smartphones before stepping out of bed each morning.
What makes for good content marketing? You can start with creating content that’s engaging.
The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.