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Crafting Your Message For Short-Attention Span Nation; Digital Video Value Train Starting to Accelerate the Pace

Most online readers leave the Web page at (or before) the 60% point of a scroll, according to a recent Chartbeat study. The U.S. digital video sector earned a combined $6.3 billion in revenue, and $9.4 billion globally in 2012, according to AccuStream Research. | MORE »

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The Path to Purchase (Increasingly) Starts With Mobile; Employee Relations A Tonic For Workplace Misconduct?

Mobile users reach for their devices early and often to find local information. Companies often find themselves focusing more on external communications to maintain a favorable public image.  | MORE »

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Father’s Day Message for Brands: 43% of Dads Take Equal Responsibility as Caregivers

Gibbs & Soell examined attitudes among 469 parents (including fathers) of children under 18 about their attitudes toward their roles as nurturers and household managers.  | MORE »

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Social Media and Mobile Video Equal More Web Sharing; Death of Newspapers Greatly Exaggerated (For a Change)

Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand. | MORE »

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Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us

Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream. | MORE »

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Consumers Will Pay a Premium For a Brand “Experience”; Bucking a Trend, Gen-Yers Focus More On Their Savings

Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year. | MORE »

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SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer Brands

Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010. | MORE »

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List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction

Forbes recently released data from its 2013 Most Reputable U.S. Companies report. | MORE »

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Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the | MORE »

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Apple Stumbles and Facebook Rumbles On

Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.  | MORE »

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