Research

PR News Survey: PR Starts to Take the Lead on Social Media

August 11th, 2014 by

In the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress.

The Guardian’s PR/Climate Change Survey Raises Agency Allegiance Questions

August 5th, 2014 by

According to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it’s not that cut and dry.

Infographic: How to Improve Your Company’s ‘Call to Action’

August 4th, 2014 by

Generating earned media is hardly a given, and PR pros are constantly on the hook to find other ways to get fannies in the proverbial seats.

Model Behavior

August 1st, 2014 by

C-suite managers who go it alone are probably going against the tide—at least when it comes to appealing to millennials, who think an inability to take advice from others shows weak leadership.

It’s Time for Action on PR Standards

July 28th, 2014 by

Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.

How To Clean Up Dirty Data (and Polish PR)

July 28th, 2014 by

With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.

Melding with Millennials

July 28th, 2014 by

For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams.

In a Negative Vein

July 18th, 2014 by

“Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves.

3 Assumptions to Avoid When Building Reputation

July 16th, 2014 by

It’s an occupational hazard for communicators: It takes years to cultivate a solid reputation, but it could vanish virtually overnight with one boneheaded move by the company. One way to mitigate that possibility may be for PR pros to rethink (and reconfigure) reputation management.

Clear Communication

July 14th, 2014 by

Perception of management is usually predicated on C-level executives being able to articulate a compelling vision for their brand or organization. And on PR pros delivering that message.