Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.
Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.
How much of your PR budget are you devoting toward online video this year?
Should PR companies stop using the term “PR” to describe their services?
“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.
Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the