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Social Networking Services Overwhelm Consumers; Sponsored Content Causing a ‘Storm of Disruption’

MyLife.com recently concluded its second annual survey that looked into social media behavior. Edelman recently released a white paper titled, “Sponsored Content: A Broader Relationship with the U.S. News Media.”  | MORE »

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Avoiding Chronic Mistakes in PR Measurement

There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.  | MORE »

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Treating PR Like a Business: It’s the Primary Way to Land More Business Unit Maximum Character Count 65

Midsummer is the perfect time for public relations and communications-agency owners and leaders to evaluate their companies’ achievements over the past six months. Many will review work product, staff performance, and new business wins, as well as client results and satisfaction. | MORE »

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Charting the Industry: Salaries For Nonprofit PR Execs Up Slightly

PR pros who work for nonprofits, associations and NGOs (Non-governmental organizations) play a vital role for their brands. They do everything that their PR counterparts working for consumer or B2B brands do—cultivate sources in the media, drive the social media strategy and find new ways to get the message out—but often with much smaller budgets. | MORE »

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Most Americans Take A Dim View of the Federal Govt.; Marketers Shift Channel Focus to Content Marketing

A recent study by Public Affairs Pulse has revealed that Americans hold a decidedly unfavorable opinion of the Federal government. A recent survey of 329 professional marketers revealed that marketers are changing their channel focus in 2013. | MORE »

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Infographic: State of Content Marketing 2013

Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications. | MORE »

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More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher

A bad reputation can cost you dearly. Office workers lost some confidence in Q1. | MORE »

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Why Social Media is Important for Your Brand: Infographic

By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner’s “2013 Social Media Marketing Industry Report” shows that although social media is valuable, not all networks will benefit your brand equally. | MORE »

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4 Methods to Help Your Brand Recover in a Recovering Economy

A well-managed brand can be a strong business asset in tough economic times. Here are some PR takeaways to consider when leveraging a brand in this climate. | MORE »

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How Changes In Buyer Dynamics Impact PR Pros

The sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights. | MORE »

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