▶ The Unyielding Power of Perception: Sure, things may look great on paper. But when it comes to how the public views your brand, the perception is out of whack. Case in point: the investment potential
Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.
According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials.
As PR managers prepare for the fourth quarter and early 2015, they’re creating new and innovative programs designed to leverage both social media channels and digital PR. Yet altering pricing models remains decidedly below the radar.
Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one.
When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.