Companies Get Religion On Big Data and The Dollars Start to Flow; Brands Beware of the Conscious Consumer
PR News Quick Study: Brands are quickly adopting big data. More and more consumers are educating themselves on what they purchase.
Carmichael Lynch Spong recently fielded proprietary research to answer the question, “How are women emerging from the Great Recession?” We found that women, after dealing with the implications of the
In-depth interviews conducted by KRC Research involved internal communications execs at Cargill , Chevron , FedEx , GE , IBM , Johnson & Johnson , McDonald’s, Navistar, Petrobras and Toyota . Time and
In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media
A Crisis Of Confidence Chips Away at Global Companies; PR Agencies Growing Annual Revenue at a Healthy Clip
Just 32% of business executives believe their organizations possess the right strategy to achieve outlined goals, according to a recent survey released by Harvard Business Publishing.
September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.
Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement.
This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM