Social Media and Mobile Video Equal More Web Sharing; Death of Newspapers Greatly Exaggerated (For a Change)
Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.
Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us
Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.
Consumers Will Pay a Premium For a Brand “Experience”; Bucking a Trend, Gen-Yers Focus More On Their Savings
Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live Without
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.