Refrigerate After Opening: Extending Your Brand’s Digital Shelf Life

Way back when (circa the late 20th century), companies could spoon-feed their brands straight to the mouths (and pockets) of consumers via the mass media machine. But gone are

the days of yore. Now consumers feed themselves, and companies have very little say in the plat du jour. In fact, if companies and their communications representatives aren't

careful, their once-sturdy brand identities will spoil as quickly as week-old milk, and the leftovers are never a pretty sight.