The lowdown on communicating effectively is offered in a new book by leading psychologist Dr. Howard J. Rankin, founder of the Master Communicators Institute. The book, Power Talk: The Art of Effective Communication, argues that communication skills are the most important professional asset for motivating and influencing corporate behavior.
The medical profession is highlighted as a key industry that needs enhanced communication to improve trust in medical treatment and its overall effectiveness.
The book includes sections on understanding the audience, hypnotic language patterns and motivational concepts.
The book costs $11.95 and is available online (www.howardrankin.com) and in retail bookstores.
(Rankin & Associates, 888/842-7797)