Quick Study: Corporate Reputation Kings; A Chilly Reception Among Employees; Political Brands; Sustainability Disclosure

*Kings of Corporate Media Reputation: With the release of Cision's annual Corporate Media Reputation Index comes the news that Microsoft remained No. 1 for 2007, making it the

fourth straight year that the software giant took the top spot. According to Cision spokespeople, the positive outcome for the company can be at least partially attributed to

strong sales of its Halo 3 video game. Surprisingly, General Motors and Ford both had strong turnouts (ranking 2 and 12, respectively) despite profitability struggles and a

declining U.S. market share.