*Not All Is Green: According to a recent Yankelovich survey of more than 2,700 consumers regarding their environmental attitudes, only 34% of consumers feel much more concerned
about environmental issues today than a year ago. And, less than 25% of consumers feel they can make a difference when it comes to the environment. J. Walker Smith, president of
Yankelovich, concludes that "While [consumers] are highly aware of environmental issues due to the glut of media attention... 'going green' in their everyday life is simply not a big
concern or a high priority."