Quick Study: B2B Blogging; Employee Confidence

Blogging In The B2b Sector

It's yet another survey reemphasizing the prevalence of blogs - this time in the business-to-business sector. The study, commissioned by research company KnowledgeStorm

and advertising agency Universal McCann, surveyed 4,500 b2b professionals and found that:

  • More than 80 percent of surveyed b2b representatives read blogs

  • 18 percent of those who read blogs do so daily
  • 33 percent read blogs weekly
  • 53 percent of respondents said blogs influence their purchase decisions
  • Of the respondents who said they read blogs daily, nearly 69 percent said blogs influence their purchase behavior
  • Almost 50 percent of respondents comment on or contribute to blogs at least once a month, while 70 percent recommend content from blogs to co-workers and colleagues with the same


The survey did come with a disclaimer, however: The pool of respondents was drawn from users of KnowledgeStorm's white paper download service, many of whom are IT