While we applaud the Public Relations Society of America (PRSA) calling September "Ethics Month," the effort reminds us of Earth Day, which begs the question: Why
reserve just one day to recognize the environment? Does that mean we don't have to recognize it the other 364 days of the year? Same deal here. Can't every month be Ethics Month
(at least as far as the PR profession goes)? During September's Ethics Month, PRSA and its 114 chapters throughout the country will sponsor numerous "professional-development"
activities focused on ethics. Highlighting the month's activities will be a tele-seminar, moderated by crisis management guru Jim Lukaszewski, that will tackle the most pressing
ethical problems in the news today. For more information, please go to http://www.prsa.org/_Advance/seminars/090605.pdf.
PRSA Proclaims September ‘Ethics Month’
