PR Pulse: Cher Power

When it comes to representing an issue of life and death, the ideal spokesperson would be someone who is truly indestructible. And when it comes to indestructibility, there is

only one woman who is up for the job: Cher. Yes, the indefatigable singer/actress took on a new role as spokesperson for Operation Helmet, a nonprofit working to upgrade

the less-than-satisfactory quality of helmets worn by U.S. troops in Iraq and Afghanistan. Cher appeared at the House Armed Services Subcommittee on Tactical Air and Land Forces

meeting about military equipment safety on June 15 (but did not testify) and she was on C-Span twice to promote helmet upgrade concerns. But this is not a paid spokesperson

gig: According to the Orange County Register, Cher donated $300,000 to Operation Helmet.