PR News Launches West Coast Facebook Conference 

Responding to industry demand after reaching maximum capacity for its May 24 Facebook Conference in New York, PR News is presenting a West Coast Facebook Conference in San Francisco on Aug. 9. The Facebook Conference will connect PR professionals with the industry leaders who have helped make this social network an essential platform for nearly all corporate, agency and nonprofit communicators.

PR News’ Facebook Conference has been programmed for PR and marketing professionals looking to maximize the many communications and brand-building opportunities offered by Facebook. The Aug. 9 conference in San Francisco will feature an all-new lineup of speakers from organizations such as PepsiCo, Adobe, The Walt Disney Co., Sony Electronics, Edelman Digital, Kaiser Permanente, Weber Shandwick, Southwest Airlines, The Clorox Co. and more.

These communications thought leaders and social media experts will share ideas, tactics and lessons learned in using Facebook to advance PR & marketing efforts. The conference will also include networking opportunities, breakfast, a keynote luncheon and a cocktail reception.

More Information

The Aug. 9 PR News Facebook Conference will be held at the Westin in Downtown San Francisco. In just one day, our social media experts will provide attendees with practical lessons on how to use Facebook to build a community of influencers and advocates, forge new relationships with the media and brand influencers and drive new business for organizations. Speakers will share in-depth case studies highlighting their Facebook strategies—from concept to creation to execution. Attendees will also walk away with tactics to create a Facebook content strategy and assemble the best team to manage it all.

Conference attendees will become experts in:

  • Integrating Facebook into all their PR initiatives
  • Getting people to "like" a brand and become part of an engaged community
  • Developing a winning content strategy to engage followers
  • Measuring the impact of Facebook initiatives
  • Creating a Facebook dream team
  • Mastering Facebook’s latest features and adding a new gear to PR efforts 

Attendees will leave this conference equipped with a smarter, more cost-effective PR & marketing plan that harnesses the power of Facebook.

Register now at The early-bird rate ends July 22, 2011.

For questions regarding attending the event, contact PR News marketing communications director Amy Jefferies at ajefferies@accessintelFor sponsorship and exhibit information, contact PR News senior vice president & group publisher Diane Schwartz at

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