PR Gives Stale Names a Swift Kick in the Brand

Let's call them "venerable." It's nicer than dried up, ailing or forgotten. They are the best of yesterday's brands, still alive and kicking but sadly in need of a mainline
shot of adrenaline. Sometimes it takes a new product push to stir things up: Think of Kodak's swan dive into the depths of digital photography. But for many companies, products
alone won't do the job. It takes PR savvy to inject that spark of life.