PR Campaign for Army Gets Down in the Trenches

To keep the nation armed and ready, the U.S. Army has to recruit
about 110,000 new soldiers each year. Recruiting efforts, however,
took on a lot more weight in late 2002, as the nation braced itself
for a U.S. offensive against Iraq. To keep recruiting numbers on
target, the U.S. Army Accessions Command (the recruiting and
training arm of the Army) brought in Manning Selvage & Lee
Public Relations to develop and implement a communications campaign
that would show potential recruits the realities of military life
and highlight the readiness of the modern Army.