Outlook on Not-for-Profits: Tenuous Overall, But Solid for Communicators

Let there be no doubt about it, trend-watchers. Gone are the days of not-for-profit PR jobs being written off by the capitalist crowd as cushy nine-to-five gigs devoid of
"real world" challenges. In fact, more than a handful of experts are comparing not-for-profit life in 2001 with the PR agency scene - an environment in which motivated
young guns commonly sacrifice sleep and sanity in the name of professional growth and a good cause, and one in which senior-level strategic counsel is at a premium.