Old News is Good News

Just because a press release becomes yesterday's news doesn't mean you should dump it in the recycle bin. Herbert H. Rozoff, TK and founder of Herbert H. Rozoff Public
Relations in Northbrook Illinois, cranks releases into a research database and makes them available to journalists all over the country. One of Rozoff's clients happens to be an
international outplacement firm that has accumulated mountains of research on workplace-related issues, which Rozoff works into regular press releases. Rozoff knows that
journalists love hard statistics, and in his firm's nearly 20 years of existence they've become a defacto source for workplace-related issues. (Rozoff, 847/562-1956)