Oh Mentor Where Art Thou?

Every successful PR career is strewn with lots of connections, present and past. But sometimes upstart PR pros don't press the flesh like they should--and even write off former
employers. "I'm constantly astounded by the way people burn bridges without giving it any thought," says Steve Schwartz, president of Boston-based Schwartz Communications. To
encourage goodwill to his dearly and recently departed, Schwartz runs an "alumni association." He invites former employees to company functions and sometimes re-hires them (he
calls these hires "boomerangs.") You never know how professional karma works, he says, and someone from the past could play a key role in your future success.