News & Trends

Boosting The Bottom Line Is Moving To the Top

As the markets continue to climb, so does the stature of investor relations, both as a corporate function and as a career opportunity, according to a July study by the National Investor Relations Institute. Working in investor relations is no longer considered a step on the ladder up to a "real job." The senior investor relations officer within a company is described as having a career position by 73% of practitioners, up from 59% in the 1996 version of the study. Reaching senior corporate IRO spot is now viewed as a career goal by 51% who work in IR, up from 38% previously. And maintaining a dedicated IR department is no longer considered optional, with 86% of companies with NIRI members having IR departments in their companies. That's a jump from 80% in 1996. (NIRI, 703/506-3570, http://www.niri.org)