New Economy PR: Tried & True or Tired & Blue?

SAN FRANCISCO -- Are journalists obligated to write the stories that companies feed them? Do CEOs fall victim to their own delusions? Where do PR pros fit in? Are they
messengers to kill or oracles offering truth and insight? These questions piqued and plagued a trio of panelists at MonsterBuzz 2001, a one-day professional session attended by
roughly 85 PR execs, presented by MonsterBuzz's well known tech journalist Deborah Branscum, Upside Today, SD Forum and Tobi Designs.