Media Strategy

Life and Death on Air. Your medical news could save lives - provided it gets past the most stringent gatekeepers. And we don't mean HMOs. We're talking about TV and
radio talk show producers. Decision makers from "Newshour with Jim Lehrer," NPR's "The Diane Rehm Show" and WashingtonPost.com's "Health Talk" were among the experts who shared
their insights at an Oct. 31 National Press Club workshop, sponsored by Allhealth PR and PRSA's Health Academy. Their tips on pitching broadcast health media: