Digital Dish. Does your online press site leave journalists satiated...or starved for more information? Chris Hayes, chief new economy officer at Middleberg +
Associates, recommends the following menu choices to keep reporters from going away hungry:
- Contact information
- Corporate background material
- Press releases
- Executive bios
- High resolution photos of execs
- High resolution product shots (if applicable)
- A list of execs' upcoming speaking engagements
- Powerpoint presentations of recent speeches
- Industry fact sheets
- Testimonials from various stakeholders
- Third-party resources (e.g. analysts)
- Bylined articles
- Sign up forms for "opt-in" email lists
While it's still smart to require a password for sensitive info and home phone numbers for media relations staff (duh), Hayes says it's now considered bad manners to password-
protect your entire press site. "These areas are also being used by prospective and existing employees," he says. Not a stakeholder group you want to alienate - particularly in
a tight job market. (Middleberg + Associates, 212/888-6610)