Media Metrics

Jerry Seinfeld's fictional folks may have retired to "Del Boca
Vista," a not-so-subtle substitute for Boca Raton, Delray Beach or
any of the other South Florida spots that cater to the senior
crowd. But according to Delahaye, graying affluents are more
spread out in the United States (and, despite advertisers' fixation
on the 18-to-49-year- old crowd, they also have a good deal of
disposable income, too).