As summer fades, so, too, will many of those promises to hit the health club to get in better shape...that is, until New Year's resolutions start to creep up on us a few months
from now and the promises start anew. But for the magazines listed below, promoting a healthy lifestyle is a year-round (and not a seasonal) affair -- ditto for PR-oriented story
pitches that run the personal-health gamut, e.g., medical and psychological health, food and nutrition, and fitness and grooming. Rodale Inc. (Emmaus, Pa.) leads the
consumer-publishing pack in titles (with heavy circulations) that promote healthy, active living, including Men's Health and Prevention, which is now the 11th
largest magazine in the country, reaching a total of nearly 10.5 million readers each month, according to the magazine's Web site (http://www.prevention.com). (Rodale also publishes Backpacker, Best Life, Bicycling, Mountain Bike, Organic Gardening
and Organic Style.) Like Prevention, both Health and Weight Watchers Magazine target female readers, while Men's Fitness (from American
Media Inc.) appeals to, well, guys.
| Top U.S. Personal-Health Magazines | ||
|---|---|---|
| Title | Frequency | Editorial Profile |
| Prevention,
http://www.prevention.com, Circulation: 3,359,698 |
Monthly | Launched in 1950. Serves as an authoritative source for practical health information and ideas on healthy living. Written to motivate, inspire and enable people to take charge of their health, to become healthier and happier, and to improve the lives of family and friends. Each issue includes stories on medical research, alternative health, herbs, nutrition, senior and women's health, fitness and weight loss. |
| Men's Health,
http://www.menshealth.com, Circulation: 1,718,319 |
Monthly | Launched in 1986. Written to help men take control of their physical, mental and emotional lives. Regular features include information on fitness and grooming; health, food, drink and nutrition; sex and relationships; fashion; sports and leisure activities; world news; culture and the humanities; parenting; and technology. |
| Health,
http://www.timeinc.com, Circulation: 1,519,577 |
Monthly | Launched in 1986. Written for women as a source of information on how to live a healthier life, and how to make informed decisions and to take action. Editorial emphasizes women-related health issues, including nutrition, medical conditions and prevention as a means of overall health for the body and mind. |
| Weight Watchers Magazine,
http://www.weightwatchers.com, Circulation: 1,136,423 |
Bi-Monthly | Re-launched in 2000. Content focuses on self-improvement; positive self-image; and a healthy, active lifestyle with an emphasis on weight loss and weight management. Highlights include overall good-health information, beauty and fashion, weight-loss specifics, fitness techniques, behavioral and psychological features, motivational stories, recipes and food-preparation tips. |
| Men's Fitness,
http://www.mensfitness.com, Circulation: 650,991 |
Monthly | Launched in 1984. Targets younger men with a busy lifestyle. From protein to sneakers, video games to sex, and famous faces to fabulous gear, the magazine features the latest information on fitness, health, relationships and sports. |
| Source: Bacon's Information Inc. | ||