Media Insight

Maxim

1040 6th Ave., 23rd Floor, New York, N.Y. 10018

If you want to strike up a relationship with these editorial beefcakes, don't try the phone - and don't wait for them to call you, either! This magazine, published 10 times a year by Dennis Publishing, is known for its sometimes-randy content and has gained a following since it launched in spring 1997. This is certainly a manly man's magazine, and your pitch should be just as bold. To take a look at the magazine online, which mirrors the print version, visit http://www.maximmag.com (average HHI: $83,000; average reader: 32-year-old male)

SECTIONS: Circus MaXimus

This front-of-the book section, one of 10 in the magazine, is pitchable, according to the pub's editors. Apparently, anything goes - wacky new products, strange discoveries, lots of content with an online angle.

EDITORS/LEAD TIME: Assistant Editor, Paul Bibeau, Fax: 212/302-2635, E-mail: [email protected]

Lead Time: 3 months out

METHODS: E-mail and faxes are preferred - phone calls aren't. Snail mail's okay if your idea can't be relayed in a short fax and if it needs accompanying items - visuals, backgrounders.

COMMENTS: "This is a unique pub," says Executive Editor Bill Shapiro. "For instance, there's no place in this mag for something from The Dairy Council - we're not going to tell guys to drink three glasses of milk a day and we don't have a standard health column."

SECTIONS: Entertainment

There are 10 pages devoted to this and new books, movies, music, videos and videogames are featured. The pub, however, doesn't cover theater or related events.

EDITORS/LEAD TIME: Entertainment Editor, Steven Russell Fax: 212/302-2635

Lead Time: 3 months out

METHODS: Faxes are preferred.

COMMENTS: You're sure to burn some bridges if you hound these newshounds with phone calls. There are only about 12 editorial team members in house - the magazines uses about 50 freelancers - so time is precious.Editorial Contacts at Maxim

Editorial Contacts at Maxim

Main Number: 212/302-2626

Editor-in-Chief: Mark Golin

Editrix: Catherine Romano

Executive Editor: Bill Shapiro

Managing Editor: James Heidenry

Editor-at-Large: Keith Blanchard

Entertainment Editor: Steven Russell

Super Deluxe Senior Associate Editor: Nancy Miller

Senior Associate Editor: Jason Kersten

Assistant Editors: Paul Bilbeau, Charles Coxe, Amy Spencer

Consulting Editor: David Jacobson

Recent Stories Online

"Sensitive Relationship Article - Pick Up Women with a Sock Puppet,"

"Big Men, Big Muscles - Hercules in Vegas,"

Columns: "Watts Up?," an unusual assortment of lamps