Media Insight

Editor's Note: We're not exaggerating when we tell you that out of the dozens of newsrooms, broadcast centers and TV production boutiques we've attempted to gain entree, that this bunch (the paper has a daily ciruclation of 234,300 and a Sunday circulation of 505,900) was among the easiest to reach and engage in conversation about what they need to make their lives easier. (What so many of you continue to ignore is that if you make an editor, producer or reporter's job tougher, not easier, you're burning, not building, bridges.) What these journalists want is timely, direct and appropriately angled material. It's that simple.