Canadian Living Magazine
25 Sheppard Street
Toronto, Canada m2n657
If your healthcare campaigns have Canadian appeal, Canadian Living magazine wants to hear about them. This general interest, female-focused consumer magazine offers PR pros an exciting healthcare passport into Canada's thriving multicultural and progressive marketplace. Published monthly, the magazine reaches 550,000 women (primarily ages 25-55).
The health section, which averages 12 to 14 pages per issue, commands significant editorial with regular coverage that runs the gamut from nutrition, fitness and wellness to specific health conditions like menopause, cancer and infertility. There also are opportunities to pitch family-oriented health stories on parenting trends and child care. Though the health editor is approachable -she actually doesn't have a problem with follow-up phone calls - she is adamant that PR pros spare her the fluff and pitch substantive story ideas that have medical relevancy to the magazine's readership. So do your homework by thumbing through a few issues or going to the Web site at http://www.canadianliving.com.
Recent stories include:
- Could an Ambulance Find Your Cottage?
- An Insider's Guide to Patient Power
- A Consumer's Guide to Genetic Testing
SECTIONS: Features/Departments
The health section covers wellness/prevention, nutrition, new drugs and issues involved with parenting. It also covers specific health conditions like menopause, men's health and cancer.
The features often focus on personal case studies so compelling patient stories are always welcome. It's also a good idea to provide information on health resources like books, experts and special clinics.
EDITORS/LEAD TIME: PR Pitches:
Director of Family Health & Family Matters, Christine Langlois Fax: 416/733-3398 email: [email protected] Phone: 416/218-3653
METHODS:
It's best to initially mail, fax or email your pitches then follow up with a phone call.
Cold calls are never accepted or considered.
Submit information at least six weeks out, the magazine is currently working on the January issue.
COMMENTS:
Once you've become acquainted with this magazine's editorial style and format, the pitching opportunities are endless.
Its immediate information needs involve sexual health issues, men's health trends and pregnancy and fertility/infertility advice. The alternative health arena receives consistent coverage and there are always opportunities to provide a traditional medical spin or perspective on popular treatments and nutritional supplements, herbs and vitamins.
Overall, hospitals and healthcare associations have a great shot at landing coverage because there hasn't been a lot of pitching activity from those sectors. Drug companies have been the most aggressive.