Marketers Need To Expand and Refine Multicultural Healthcare Messages

Though still in its infancy, multicultural healthcare marketing is making great strides in reaching different cultural groups. "In the past, the role of healthcare PR was often undertaken by the
physician as a means of educating the patients, but now we are seeing a blossoming of outreach in the media channels with healthcare messages," observes Lance Longwell, account coordinator at New York,
N.Y.-based Noonan and Russo Communication.