Marcom Campaign Puts the ‘Mess’ Back in ‘Don’t Mess with Texas’

Everyone knows you don't mess with Texas. In fact, that was just the problem four years ago when the 12-year-old anti-litter campaign was awarded to Tuerff-Davis EnviroMedia.
The campaign moniker was so well received by Texans everywhere that it had become something of a tourist slogan and had lost its impact as an environmental message.