Makosvky President Forecasts Trends in International PR

Kenneth D. Makovsky, president of international PR firm Makovsky & Company, recently spoke at the Belgian National Public Relations Conference about his predictions for PR going into the millennium. He is founder and past president of IPREX, a corporation of PR firms in 53 cities and 19 countries. Agencies leverage their business capabilities by cross-servicing clients (when a firm needs to tap additional expertise in a global market, it can call on a member agency).

Makovsky is well-known for his expertise. He was a finalist for Inc. magazine's "Entrepreneur of the Year" award and was named "Outstanding Communicator of the Year" by