Launch Pad: Communicating Your Green Initiatives

Green may be the color of the moment, but it's more than a fleeting trend; on the contrary, it's a movement that is being formalized by the more than 195 bills, resolutions and

amendments that lawmakers have introduced to specifically address global climate change and greenhouse gas emissions. Alongside these governmental efforts are those of U.S.

citizens, 59% of whom believe the government needs to regulate environmental messaging by companies to ensure it's accurate. As for the investor stakeholder group: 75% of

investors believe that environmental, social and corporate governance facts can be material to investment performance.