Kiplinger’s Personal Finance Magazine

1729 H St. NW Washington, D.C. 20006-3901; 202/887-6400

Kiplinger's (1 million plus) is known for its deft handling of personal finance issues as well as the aggressive way it stays on the pulse of consumer news. Although it takes on the ubiquitous news story (social security debates; the Year 2000 dilemma), its editorial content is refreshingly pragmatic - i.e., you can find out what investment terms really mean. Editors dread the pitch that comes over the phone, and these journalists spoke to us via Ma Bell only to ensure that you buff up your PR savvy.