Ketchum Director: Client Loyalty Key To Climbing Ladder

Lorraine Thelian, senior partner and director of the Washington, D.C., office of Ketchum Public Relations, has been recognized for helping grow Ketchum's revenues in the D.C. office to a projected $16 million in 1998 from $3.8 million in 1991, making it the second-largest Ketchum office behind New York. Thelian expected to be a school teacher, but her first job out of college - as an entry-level assistant in a small agency - led her into PR. In this exclusive interview at her office on Connecticut Avenue in the heart of the nation's capital, Thelian shares her views on PR, client loyalty and being a woman in communications.