Journalists Sound Off About PR

What's a media-relations issue of PRN without a little insight from the media? We asked our editorial colleagues at PBI and elsewhere to reveal their PR pet peeves, as
well as some of the smart ways publicists have chased them down. Our findings are plaintive insights: a PR person becomes a trusted ally when she does the job with practicality
and grace, and a distracting nuisance when she doesn't. Read on for some new ways you might land your clients in ink.