PR News Pro

October 24, 2016

Tips From PR Pros to Help You Measure Your Organization’s YouTube Efforts

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In part I of this story in our Oct. 17 edition we looked at how brands can strengthen their YouTube content without spending too much money. This week we’ll explore several best practices for measuring your YouTube efforts. Need an incentive to make sure your brand is engaged with YouTube? How’s the fact that 88% of all video searches result in a YouTube video? Or that after behemoth Google, YouTube is the largest search engine?

Begin at the End: 5 Steps For Writing Your Strategic Communications Plan

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No matter your industry or subject, creating a plan to reach goals that will help you arrive at your destination also can assist you to better understand the scope of your communications and marketing. A plan will help you stay organized and make adjustments in case you run into unforeseen challenges and obstacles. It also can help you reduce processes into small, achievable chunks for accomplishing tasks that you’ll need to do to overcome challenges. Here are five steps to help you write a strategic communications plan.

Informatica and Pulte Homes Lead B2B on Facebook in Q3 Without Video

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We’ve told you numerous times that video is booming on social, right? The data that Shareablee provides exclusively to PR News Pro shows video powering strong increases in consumer engagement. There are exceptions, however.

How to React When Fans Speak for Your Brand

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This weekly feature asks communicators to spot trends and discuss their reactions to them. In this edition we hear from Kira Clayborne, senior manager, digital media, Church’s Chicken. Clayborne discusses how brands should react when it finds fans speaking for them on social.

Before You Build an Intranet Listen to Employees and Determine KPIs

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Those outside the corporate world can be blissfully unaware of how unwieldy a corporation can be, especially when it comes to getting new initiatives implemented and everyone on board, paddling in the same direction. But effecting change across large organizations is more often like slaloming the Titanic through a gantlet of icebergs. The lurking danger, just under the surface, is lack of communication.

The Week in PR

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A weekly roundup of the week that was in PR and a brief look at personnel moves. This week's edition includes stories about Dunkin' Brands, Spong's new name, Ketchum's WonderLust 50+ study and the founding of American Women in PR.

Forget Anything You Learned About Crisis Communications

An infographic illustrating how quickly crises can move, spread around the globe and ruin a brand's reputation.