PR News Pro

March 20, 2018

KFC and Oxfam Take Different Paths to Crisis Resolution, Honesty Triumphs

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Katie Paine compares crises at Oxfam and KFC in her regular Image Patrol feature. In this edition she explores how transparency and even humor can be prime tactics for managing crisis.

39% of Americans 18 to 29 Are Online Almost Constantly, 77% Online Daily

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It's hard to argue that the online life is a fad when you see how many Americans are online daily (77%), according to a new survey from Pew Research Center. Want more? 40% of Americans 18-29 say they are online "almost constantly."

How Brands Can Get Ready for Saturday’s ‘March for Our Lives’ and Whether or Not They Should

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With the March for Our Lives set for Saturday at venues around the country, what should brands be doing, if anything, to prepare? We asked Barie Carmichael , a senior counselor at APCO Worldwide and a former communicator at iconic brands. In sum, it's a delicate dance and one size does not fit all.

Reputation Declines for First Time Since ’09, But Honest Communication Can Help Brands Improve

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The Global RepTrak 100, the gold standard of corporate reputation, shows corporate reputation declining for the first time since 2009. Why has it declined and what can brands do about it? We answer those questions and more in our coverage.

Small Businesses Seek Quick Payoff from SEO

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In a new survey small businesses, those with fewer than 500 employees, are shown to be fairly large proponents of SEO. Some 55% of small businesses surveyed said they use SEO, a slight increase from 2017. More than 90% said last year they would be using SEO, according to Clutch, a B2B researcher.

The Week in PR

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Our weekly roundup of news, trends and personnel moves in communications and marketing. This week's stories include Google's transparency on fake content is something Facebook should consider, a slap from Google at Amazon, Wells Fargo offers its CEO a large increase, Theranos' Holmes gets off easy and Chipotle's chief marketer is out.