Industry Honors
- Wes Pedersen, Public Affairs Council director of communications and PR, receives the first "Great Communicator Award" from decades-old Association Trends magazine. The award will be presented annually to an association executive chosen by Trend editors.
Pedersen has been with PAC for 20 years and is a retired newsman and Foreign Service Officer. In 1976, the Government Information Organization named him the "Most Outstanding Information Officer in the Executive Branch of Government." PAC, 202/872-1790
- General Motors' Delphi division's volunteer For Inspiration and Recognition of Science & Technology (FIRST) team receives the "Paul W. Garrett Award for Excellence" in GM Communications.
Delphi is a GM division spinning off into an IPO, and FIRST is a national, non-profit whose mission is to trigger interest among kids in science and technology. Engineers from Delphi's six divisions and five plants took part in activities by helping students brainstorm, design, create and test "champion robots." (GM, 248/857-0337)
Image Bank Contest Worth a Try?
The Image Bank, Dallas, forked over a $10,000 prize to Mintz & Hoke's VP and Senior Art Director Don Carter, winner of TIB's "Write A Headline the Client Can't Kill" competition.
The contest's 1,000 entrants were challenged to pen a headline for "a surrealistic photograph by Dominic Rouse showing the bottom half of a pair of pajamas kneeling in prayer at the side of a bed, with the top half hanging on the wall opposite, arms spread in speculation," according to the firm.
Carter's winning headline was "The new PhotoShop. It will give you and your therapists lots to talk about."
Your agency might not get such a lucrative bonus for creative prose, but the challenge of concocting an unassailable headline might prompt renewed creativity. Worth a try!
(TIB, 214/863-4900)