How To…Integrate IR and CSR Communications

CSR is becoming an increasingly relevant element of investor relations--at least, that was the message at the National Investor Relations Institute (NIRI) Annual Conference,

held last week in San Diego. As this issue's story "It's More Than the Color of Money" discusses (see page 1), investors see CSR as a form of risk management, and it's up to

communications executives to bridge their IR and CSR messaging. The following tips, compiled from NIRI conference speakers and Jennifer Farrelly, a researcher at the Tuck School

of Business at Dartmouth, serve as a guide for how to do just that.