How To…Determine the Best Analytical Techniques for Survey Results

In tandem with this week's feature on implementing effective Web-based surveys, additional attention should be taken to determining the best analytical techniques, as a poorly

thought-out choice could completely negate the results' validity. Here, with the help of an analytical breakdown chart provided by Alice Irvan (president, AIRvan Consulting) and

Terri Johnson (assistant professor, Eastern Illinois University) at the 2007 PRSA International Conference, is a guide for making the best choice before any damage is done.