HOW TO DEFEND YOUR ORGANIZATION AGAINST ATTACKS BY ACTIVIST GROUPS

Being attacked publicly by an activist or advocacy group is one of the thorniest problems a corporation can face. A company easily can be placed on the defensive by groups' charges, which often become front-page news nationally, or in a community. Many times, a company factually can respond to, or even refute, charges. But initial impressions, often amplified by emotional claims or media reports, can keep issues alive.