Need proof that news has gone fluffy? Take "The Other Half," an NBC-owned talk show, which offers marketers the chance to buy guest spots for their experts - not to mention
placements for their products. The show's hosts, including Dick Clark, dish with guests including representatives from Clorox, Hyundai and - best of all - Tan Towel, a product
touted as a "self-tanning towelette." The guests are identified as representatives of specific companies, but no mention is made that the visits are part of an advertising
arrangement. Closing credits disclose that promotional consideration is provided by the featured sponsors.
How the ‘Other Half’ Get Placements
