Hotline

To Name a Fuse. Imagine Media's impending business/lifestyle title (PRN, May 8) finally has a name. Fuse, set to launch in late November, will explore the
convergence of work, life and style. Its mission: to carve out a new content category in the media landscape. The hybrid title will be bundled with the Dec. 12, Feb. 6 and April
3 issues of sister pub Business 2.0 until it's ready to stand on its own legs as a bimonthly. Watch for content that meshes seemingly unrelated topics such as burnout,
technology and interior design. The focus is on portraits of "real people" (not celebs) who leverage technology to live "powerful, kinetic" existences. Move over Deepak Chopra.
The guru in charge is editor-in-chief Lisa Gabor. (Imagine Media, 415/468-4684)

Get in Line. RitmoBeat is the latest new title to join the conga line of Latino-targeted consumer magazines. Parent company Primedia introduces the bimonthly
entertainment title as "Vibe for Hispanic Americans," covering Latin music, culture, politics, education, lifestyle and fashion. Issue one of the magazine (which is penned
in English) includes features on the Latin Grammys and presidential candidates' views on Latino concerns. Alfred Perez is editor. (Perez, 714/213-1014) Down Under.
PC Week Australia has ceased publication because, according to publisher Wendi Fraser, "traditional print magazines can no longer deliver important, breaking IT news to
those who need it with the speed and convenience of the Net." Australian news and IT stories will continue to appear on ZDNet News Australia web sites at http://www.zdnet.com.au. (Fraser, [email protected])