Health Plans Issued Call to Action To Become More Consumer-friendly

When the American Association of Health Plans (AAHP) fired off a memo to its members last month on the need for improving business practices to "meet the fundamental test of public understanding," the bold tone caught the national media's attention. The memo's admission that the industry's practices have caused much of managed care's backlash provided a compelling backdrop for discussing new consumer-friendly initiatives designed to improve health coverage.